Frequently Asked Questions
General
For publishers, Social IQ is Ad.net offers a turnkey solution to drive incremental revenue out of existing social assets, such as your Meta handles.
For advertisers, Social IQ is Ad.net’s performance-focused social advertising solution that brings search intent targeting into the social ecosystem.
By using Ad.net’s exclusive access to hundreds of publisher social handles and our proprietary first-party search data, we offer advertisers highly customized, intent-driven campaigns that deliver incremental results, not just impressions.
We use existing publisher social assets – without lifting a finger, creating passive income.
As a publisher, you have approval over what brands appear connected with your handle. You can black out brands too.
Grant Ad.net limited access to your social pages such as Facebook and Instagram.
Set up a partnership agreement and watch your income statement!
- First‑Party Search Data Integration – We tap into Ad.net’s search ecosystem to capture real search intent signals
- Publisher Handles & Inventory – We partner with 200+ Tier‑1 Meta handles across major verticals to access an audience of 150M+ engaged users
- Intent‑Based Targeting – We use combined intent signals and publisher contexts to create new, non‑overlapping custom audiences
- Incremental Reach & Authority – Our ads run alongside credible, trusted publisher content, achieving incremental reach without cannibalizing your current efforts
- Passive Income: Use existing social assets to earn – without lifting a finger.
- Performance‑Driven: Intent‑based targeting delivers higher engagement and return on ad spend.
- Incremental Audience: Extends Meta social campaigns with new, untapped audiences ad.net.
- Brand Authority: Ads are featured on respected publisher handles, lending credibility to your brand.
- Approvals of Brands: As a publisher, you have approval over what brands appear connected with your handle.
- Large-Scale Inventory: Access to 200+ Meta handles across 10+ verticals, reaching over 150 million users.
This solution is ideal for:
- CRO’s who are looking for incremental revenue
- Brands seeking incremental audiences on social platforms
- Advertisers focused on performance metrics like CTR and ROAS
- Companies wanting to enhance brand credibility via publisher‑level placements
Yes – Social IQ runs independently of current Meta campaigns. We activate Ad.net’s ecosystem and Meta account to uncover audiences that aren’t overlapping with your existing efforts
Yes. We block existing customers, cart abandoners, and any saved/custom audiences to ensure truly incremental performance. Because ads run on publisher pages—not your brand’s page—it creates added exposure rather than duplication.
- Search IQ focuses on search‑intent ads across keyword‑based marketplaces
- Social IQ brings that same intent data into social channels via top-tier publisher handles, creating a social‑native intent‑driven solution
Any performance-focused advertiser looking for:
- Incremental growth
- New customer acquisition
- Diversified Meta investment – Social IQ is 100% managed service—no self-serve platform or learning curve.
Yes. We suppress your existing segments and validate using your analytics (GA4, Meta, etc.).
This offering is exclusive. These publisher handles can only be accessed through Ad.net.
Monthly, on a rev share model and/or flat rate
That is done at the brand level.
No, we work from our own ad accounts.
None. Integration occurs entirely on Meta.